Quite a stir: A look at the 2-Minute revolution, as Maggi turns 40 in India

Maggi turned India into a noodle-slurping nation. We loved the convenience so much, we now buy microwaveable biryani and dhokla pre-mixes, and “just add water” for piping-hot, in-flight upma. See what it took to get the ball rolling, and get a taste of what’s to come.

Quite a stir: A look at the 2-Minute revolution, as Maggi turns 40 in India
Maggi turned India into a noodle-slurping nation. We loved the convenience so much, we now buy microwaveable biryani and dhokla pre-mixes, and “just add water” for piping-hot, in-flight upma. See what it took to get the ball rolling, and get a taste of what’s to come.