Attero Recycling: From e-waste to e-wealth

Attero aims to extract elements from e-waste and set new standards for socially responsible e-waste recycling

Attero Recycling: From e-waste to e-wealth

Attero aims to extract elements from e-waste and set new standards for socially responsible e-waste recycling.

Noida-based Attero Recycling has been tackling the problem of mounting electronic waste as consumers discard their electronic gadgets and electrical appliances once their lifespan is over. The startup extracts important elements and compounds from these discarded products that can be used in various industrial applications, using its proprietary technology while trying to minimise the negative impact on the health of the waste collectors in this largely unorganised sector.

“What we do is urban mining. We do not dig the earth to extract elements. We are the only company in the world today to get carbon credits per tonne of electronic waste recycled, from the United Nations Framework Convention on Climate Change,” says Nitin Gupta, CEO & co-founder, Attero Recycling. What this means is that Attero’s recycling process consumes significantly less energy to extract a gram of gold, for instance, as compared to the energy consumed to extract the same amount of gold from a virgin mine. Gupta also says that the metals extracted are as pure as newly mined metals and the whole process is highly efficient leaving little to no waste in the supply chain.